Manager of Guests and Programming
Fort Worth / Dallas, TX, USA
Director of Corporate Strategy at FUNimation Entertainment. Yes. Strategery is a real job title. Lance has been working at FUNimaiton for the past 10 years - back when people were scratching their heads because FUNimation decided to release Fruits Basket back in 2002. Anime pays his mortgage. How's them apples? He has a fun job and keeps him smart. Marketing for a fandom is all about audience respect, customer engagement and just being personable when showcasing the things you love in professional and social environments.
He markets the way he would want to be marketed to. It's been working well for years.